bStrong vs. 24 Hour Fitness: Which Gym Is Right for You?

Two bStrong members performing a squat while a personal trainer demonstrates.

Not every gym is built for every person — and that’s a good thing. Whether you’re just starting your fitness journey or you're ready to take things to the next level, it's worth finding the right environment to support your goals.

At bStrong, we often get asked: “How are you different from places like 24 Hour Fitness?” Here's a breakdown to help you decide what’s best for you.

What 24 Hour Fitness Offers

24 Hour Fitness is a large, nationwide gym chain known for:

  • Open gym access (machines, weights, cardio equipment)

  • Flexible hours (many locations are open 24/7)

  • Low-to-mid-range pricing

  • Occasional group classes

  • Large spaces with lots of equipment

If you:

  • Already know how to program your own workouts

  • Have the discipline to stick to a routine without external accountability

  • Feel confident with proper form and progression

  • Want to work out on your own time and on your own terms

…then 24 Hour Fitness might be a solid fit.

What bStrong Offers Instead

At bStrong, we do things differently — because we serve a different kind of member. We specialize in:

  • Small group personal training (individual coaching in a small group setting)

  • Structured programs that progress over time

  • Hands-on coaching every session (we watch your form, adjust weights, and give feedback)

  • Supportive community of like-minded members

  • Beginner-friendly environment with no judgment

If you:

  • Don’t want to think about what to do at the gym — just show up and follow the plan

  • Need accountability to stay consistent

  • Want expert guidance to make sure you’re doing it right (and not hurting yourself)

  • Value being coached, challenged, and supported

…then bStrong might be the better choice.

Quick Comparison

Feature 24 Hour Fitness bStrong
Open Gym Access
Personal Coaching✅ (every session)
Structured Program
Community Feel⚠️ (varies)✅ (built-in)
Beginner Friendly⚠️
Accountability
Equipment Variety✅ (focused selection)
Best for...Independent liftersGuided coaching & support


Final Thoughts

This isn’t about which gym is better — it’s about what’s better for you.

If you're self-motivated, experienced in the gym, and enjoy flying solo, 24 Hour Fitness gives you the space and freedom to do your thing. It's affordable, convenient, and gets the job done.

But if you want structure, accountability, and the confidence that comes from being coached — bStrong is built for you. We're here to guide, support, and challenge you every step of the way.

Ready to See the Difference?

Try our 2-week trial and find out why hundreds of Eastside locals trust bStrong to help them move better, feel stronger, and build lasting habits.

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